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WHO WE ARE

The Hispanic Business Student Association was founded in the Fall of 1980 by a few students who were determined to create opportunities for the Hispanic community. These students shared a goal of providing resources for members to excel as business professionals and mold generations of successful leaders. Originally named Mexican American Business Student Association, a rapid growth of members enabled the change to an increasingly inclusive entity. HBSA is now one of the largest student organizations at Bauer and is highly respected nationwide. Here at the C.T. Bauer College of Business, we continue to generate leaders and sow the seed of opportunity for all.

 
 
 
 
 

SET THE STANDARD

 
 
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 THE 5 PILLARS

 

 
 

A Message From Our President And Vice-President


 
 

OSEAS MARTINEZ | PRESIDENT

Hola Familia! My name is Oseas Martinez, and I am beyond honored and excited to serve as President of the Hispanic Business Student Association.
Our organization has always stood for culture, community, ambition, and growth. To me, this organization is more than a student organization, it’s a familia that helps shape the people and leaders we become. As a first-generation college student, HBSA gave me mentorship, friendships, opportunities, and a community that helped shape who I am today.
This is why our mission is rooted in our culture and heritage, which is the foundation of our resilience and excellence. We lead with purpose, hold ourselves to the highest standards, and uplift one another to create generational change.
That mission is exactly what inspired our slogan this semester Set the Standard…
Setting the standard means expecting more from ourselves, not just as Bauer students, but as leaders, professionals, and members of our community. It means leading with purpose, showing up for one another, taking pride in our culture, and creating opportunities for those who come after us.
Every event we host, every connection we make, and every person we impact is an opportunity to show what we truly represent.
This semester, I challenge every member of our Familia to push themselves, support one another, and lead by example.

Don’t just meet the standard. Set it.

 

JOVANNA RUFINO | VICE-PRESIDENT

Hola Familia, my name is Jovanna Rufino and I will be serving as the Vice President of the Hispanic Business Student Association for the Spring 2026 Semester! I am beyond excited to be working closely with an amazing officer board to foster strong individuals with growing leadership, collaborative mindsets, and a passion for uplifting our community. Additionally, I will have the privilege of leading 18 individuals who have dedicated their time to be part of the Rising Leaders Program. I am honored to help each of them grow professionally and personally. I am thrilled for this semester, the events, to meet new members, and see the returning members who are going to be part of the familia!


 

 Meet Our Committees

 

 
 

Join our familia!